Google Instant - search-before-you-type. Again Google made a new crazy update to Web Search - The Google Instant. Which make the results to appear more faster then ever before and it search for you even before you type a full query. In one of the recent post of Google it is named as "search-before-you-type". Google made several demos before launching instant but they are like "search-as-you-type", because no one wants a search results for [vacation r] during searching [vacation rentals]. The main feature of Google instant is, it completes the search query of a user during typing, Google uses the keyword of Google suggest to complete the query.
Google uses keywords from Google suggest then it means some of the keywords get more searches on web while some of the searches for the keyword will decrease.
This means that if Google instant uses keywords of Google suggest will get more traffic than before. So, it is important for you to optimize your site on keywords which are appearing in Google Suggestions.
The main benefit of Google instant for users is that it is "Time saving".
Google instant is also effective on results Google Webmaster Tool Data - it also increases the impression of many of the web pages, I also experienced the change in Webmaster tool, my blog's impressions increases by the week and also it is effective on Clicks. But one thing is also there Google instant only works on "Google.com and who are signed in" not on ".co.in" and for only . But Instant really change the way of search. And also it may change the way of Search Engine optimization. You can also switch "off" or "on" Google Instant according to yourself by the help of option given beside the search box.
So, my next post will be published soon targeting "Google Insights for Search" .